Tuesday, November 16, 2010

Three readings for the Ball.

"Who needs a white cube these days"
Roberta Smith analyzes the various events that have currently been happening in New York city. She give examples of galleries sharing spaces, and artists. The article does not necessarily  demonstrate a negative or positive view on the examples that were given. The article ends with examples of those who have strayed the furthest from the white cube. I believe that the questions that Roberta Smith asks are extremely pertinent  to the current situation of the New York gallery/market situation.
"A new boss, and a jolt of real world expertise"
This article delves into the various power struggles that are currently happening with the MOCA in Los Angeles. Roberta Smith states various facts that could have possibly contributed to the appointment of Jeffrey Deitch as the new director of the museum. The claim that the appointment of Deitch due to his world experience with his own gallery is also made.
"Anti mainstream museum's mainstream show"
After reading this article I instantly thought of a term used in marketing called a "mook." The strategy is to use something that the public would as being against the product, and in turn sell the product. An example of this would be a basketball player endorsing a product, and at the same time make a mockery of how much money he is receives to do so. Sprite had a series of commercials in the late nineties using this strategy. The main artist that is attacked throughout the article is Jeff Koons. Smith asks the question of wether or not he had possibly destroyed the museums non-mainstream image. At one point in time Smith goes as far as to claim that "Barely any intellectual glue holds the show together." Of all three articles this is by far the most opinionated. 

Tuesday, November 9, 2010

In the article "The Birth of the Big, Beautiful Art Market," Dave Hickey breaks down the contemporary art market. He also draws many comparisons to the way that art is sold, and many other forms of marketing. The article ends with Hickey speaking in a negative tone about the current state of the art market. 
The video had a bearded man attempting to make a funny video portrayal of contemporary art. "with old art you aren't allowed to touch it." I really do not know how to break this video down. I can't wether or not the video is supposed to be perceived as comical or serious.