In the article "The Birth of the Big, Beautiful Art Market," Dave Hickey breaks down the contemporary art market. He also draws many comparisons to the way that art is sold, and many other forms of marketing. The article ends with Hickey speaking in a negative tone about the current state of the art market. 
The video had a bearded man attempting to make a funny video portrayal of contemporary art. "with old art you aren't allowed to touch it." I really do not know how to break this video down. I can't wether or not the video is supposed to be perceived as comical or serious.